Channel management
Wrote captions, selected covers, scheduled posts, reviewed content, and kept the Instagram calendar current.
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Forward UCLA · Student fashion publication
Marketing Co-Director
I co-led Forward UCLA's marketing team and managed the organization's Instagram content strategy, visual presentation, and publishing system from March 15 through June 15, 2025.
Spring 2025 · Social strategy · Team leadership
curated by Em3×feed posts each week
1editorial campaign each week
2×Reels most weeks
DailyInstagram Stories
The role
Creative direction backed by a repeatable content system.
Visual curation
Maintained a recognizable fashion identity while allowing each editorial campaign to retain its own visual world.
Team leadership
Organized and co-led meetings, assigned BTS coverage, coordinated weekly priorities, and presented creative workshops.
Content production
Filmed behind-the-scenes footage, guided Reel concepts, and supported lookbook and magazine-release promotion.
Instagram curation
A feed designed to move between campaigns without losing the brand.
The account published three feed posts per week, supported one shoot campaign each week, added Reels several times weekly, and remained active on Stories every day.
Reels + BTS
Extending each shoot beyond the final photographs.
Behind-the-scenes footage, campaign recaps, and community content gave followers a more immediate look at Forward's creative process.
Marketing leadership
Four meetings built around instruction, participation, and production.
I created and presented decks covering channel strategy, TikTok editing, audio selection, caption development, BTS assignments, and the spring campaign timeline.
March 15–June 15, 2025
The workshops gave members practical experience producing platform-ready content while keeping weekly shoot coverage and magazine promotion moving on schedule.