Emily Davis

Emily Davis · Marketing portfolio

Fashion-minded
marketing, built
with strategy.

Brand marketingSocial mediaPRVisual storytelling

View selected work

Selected work

Creative thinking with a marketing point of view.

A growing collection of fashion, content, e-commerce, leadership, and public-relations work.

Organic social growth · Summer 2024

Built a Y2K-focused audience through niche content strategy.

@stylebyserenity on TikTok

I built a recognizable 2000s/Y2K identity across fashion, makeup, visuals, and messaging—then paired that consistency with relatable content and weekly trend research. The strategy grew my personal social media by 20,000 followers in four months.

Content strategy

01Maintained a consistent Y2K fashion and makeup style
02Added relatable on-screen text for the niche and a broader female audience
03Used approximately three focused hashtags per video
04Researched trending audios and 2000s topics every week
20Kfollowers gained
3.5Mtotal page likes
16,281,300views across videos with 10K+ likes
2,916,200likes across those videos

Content cadence

Posted five videos every weekday from June 27–September 28, 2024, with occasional weekend uploads. Continued posting one to five times daily through December 2024.

Audience demographics

84% female16% male
Watch Emily's best-performing video on TikTok

Best-performing video

5.2M views
  • 575.3K likes
  • 1,563 comments
  • 2,415 shares
  • 27.8K saves
Watch on TikTok
  • Audience development
  • Niche positioning
  • Trend analysis
  • Content strategy
Three models styled for FAST at UCLA's Midwestern Gothic editorial01

Fashion and Student Trends at UCLA · Editorial

FAST at UCLA Editorial Styling

Wardrobe styling for four Fashion and Student Trends at UCLA editorials, published on @fastatucla and featured in the club’s 2025 end-of-year magazine.

  • Wardrobe styling
  • Visual storytelling
  • On-set collaboration
View UCLA editorials
Forward UCLA Instagram grid during Emily's tenure02

Student leadership · Marketing

Marketing Co-Director

Social strategy, content direction, Instagram curation, and team leadership for Forward UCLA during Spring 2025.

  • Social strategy
  • Team leadership
  • Content direction
View Forward UCLA case study

About me

I connect creative ideas to the people they are meant to reach.

I'm a UCLA Economics graduate with experience across fashion resale, social content, public relations, sales, customer experience, and student marketing leadership.

My favorite work sits where brand strategy and visual storytelling meet: understanding an audience, shaping a clear point of view, and carrying the details through.

CanvaInstagramTikTokCRMExcelProduct photographyInfluencer outreach

Resume

Strategy, storytelling, and a strong eye for presentation.

Explore the version most relevant to your team, or contact me for a tailored copy.

Brand marketing resume Social media resume